Work

AI-native? Yes. Hands-on? Double yes. Leadership? Built in.

Design leader and principal-level product designer building AI products, operating models, and complex platforms at scale.


01

Selected Work

My story in case studies

Kustomer.com

AI Agents for Customer Ops

AI Agent Design · Human-in-the-Loop Systems · Enterprise Workflow UX

Designed AI agent setup, guardrails, procedures, monitoring, and review workflows for customer operations teams.

↓20%

Fewer steps

↓60%

Open Fields

6

Paths Fixed

Kustomer.com

AI-First Design Operating Model

AI Product Design · Hands-On Design Leadership · Design Systems Operations

Built an AI-native design operating model for faster prototyping, reusable UX skills, evaluation loops, and design-engineering workflows.

↑30x

FASTER Studies

↑40x

PRODUCTIVITY

Eval

Review loops

WordPress

Six Years of Product Design at WordPress & Jetpack

AI Product Design · Content Workflow UX · Product Design Leadership

Led hands-on product design for WordPress and Jetpack experiences across AI tools, publishing flows, onboarding, and product systems.

↑58%

Team Output

270M

Backups

↑18%

CSAT

Kustomer.com

Aligning Competing Prototypes Into a Product Direction

AI Product Design · Evaluation Workflows · Design Strategy

Created an AI-assisted product alignment audit to compare competing prototypes, clarify requirements, and turn scattered ideas into product direction.

12

IA Metrics

9

Drift Analysis

8

UX Dimensions

Kustomer.com

AI Agents for Customer Ops

MY ROLE

PRODUCT IDEATION • FLOW CREATION

FOCUS

AI • THOUGHT LEADERSHIP

Designed AI agent setup, guardrails, procedures, monitoring, and review workflows for customer operations teams.

↓20%

Fewer steps

↓60%

Fewer Open Fields

6

Critical Paths Refined

Kustomer.com

AI-First Design Operating Model

MY ROLE

OPERATING MODEL • TEAM SYSTEMS

FOCUS

AI • DESIGN LEADERSHIP

Built an AI-native design operating model for faster prototyping, reusable UX skills, evaluation loops, and design-engineering workflows.

↑30x

FASTER RESEARCH

↑40x

DESIGN PRODUCTIVITY

⚡︎ Eval

PR LEVEL REVIEW LOOPS

WordPress

Six Years of Product Design at WordPress & Jetpack

MY ROLE

PRODUCT DESIGN • DESIGN LEADERSHIP

FOCUS

PLATFORM • AI

Led hands-on product design for WordPress and Jetpack experiences across AI tools, publishing flows, onboarding, and product systems.

↑58%

Team Output

270M

Backups

↑18%

CSAT

CoPilotIQ

AI Remote Patient Monitoring

MY ROLE

0→1 DESIGN • WORKFLOW UX

FOCUS

AI • HEALTHCARE

0 to 1 Clinical workflow automation for remote patient monitoring teams, balancing time savings, trust, and human-centered decision support.

↑12x

AI Adoption Rate

↓15min

Time to Triage

↑Trust

Signals

Kustomer.com

What did the AI actually build?

MY ROLE

EVALUATION • PRODUCT STRATEGY

FOCUS

AI • ALIGNMENT

I created a comprehension audit for coauthoring POCs and prototypes more efficiently, so cognitive debt doesn't pile up quietly, and "done" doesn't reach leadership before it's true.

12

IA Metrics Tracked

9

UX ROUTES Drift Analysis

8

UX Dimensions Scored

WordPress

Jetpack Backups

MY ROLE

PRODUCT DESIGN • INFORMATION ARCHITECTURE

FOCUS

SAAS • GROWTH

Designed SaaS backup and recovery experiences for WordPress, focusing on trust, recovery confidence, and product growth flows.

5M

Active installs

270M

Backups

∅

Attrition post launch

WordPress

Lean Research Program

MY ROLE

RESEARCH OPS • PROGRAM DESIGN

FOCUS

RESEARCH • PROCESS

Built research practices customized to the organization and designed to run in parallel with development, replacing assumptions with evidence, sharpening prioritization, and reducing uncertainty without slowing delivery.

~250

User Interviews

~375

Usability Tests

~175

Insights Shipped

02

Depth & Craft

Leadership, Strategy, Visuals

Org Leadership

Design Org Leadership · Team Operating Models · Product Strategy · thought leadership

Visual Design

Brand Systems · Interface Design · Visual Storytelling

Actionable Research

Research Operations · Product Discovery · Evidence-Based Design

03

Concepts

EXPLORATIONS & PROTOTYPES

Insight Bridge: AI Customer Signals

AI PRODUCT DESIGN · PRODUCT STRATEGY · TECHNICAL FLOW MAPPING

I led the design team behind WordPress's first AI-powered tools, embedded directly into the editor to make publishing faster, easier, and more effective.

Insight Bridge: AI Customer Signals

AI PRODUCT DESIGN · PRODUCT STRATEGY · TECHNICAL FLOW MAPPING

I led the design team behind WordPress's first AI-powered tools, embedded directly into the editor to make publishing faster, easier, and more effective.

AI surgical risk prediction

AI PRODUCT DESIGN · PRODUCT STRATEGY · TECHNICAL FLOW MAPPING

An AI-assisted surgical risk tool that helps clinical teams review potential complication risk before surgery

MOSH: AI Music Companion

PREDICTIVE MUSIC UX · TASTE INTELLIGENCE · AI PRODUCT STRATEGY\

Mosh doesn’t care what’s trending. It finds the 2–3 shows that speak to your soul, your mood, your moment, the ones that feel like yours