I architected and implemented a lean user research program that established a consistent feedback loop with users, delivering actionable insights while maintaining engineering momentum.
I architected and implemented a lean user research program that established a consistent feedback loop with users, delivering actionable insights while maintaining engineering momentum.
Impact Numbers
~250
User Interviews
~375
Usability Tests
~175
Insights
01.
Research that does not slow engineering
Mini-studies in parrallel
Inside the WordPress Editor
Problem
User feedback was inconsistent and underused because teams lacked clear ROI, stakeholder engagement was low, and research often felt too time-consuming to influence product decisions.
OBJECTIVES
Use validated customer insights to support B2B deals.
Streamline process and strengthen research practice.
Deliver actionable insights that reduce rework and delays.
Align research to business goals, ROI, and strategy.
Key results
~250 interviews conducted
~375 usability tests
~175 insights shipped
01.
Research that does not slow engineering
AI Products for WordPress
Problem
User feedback was inconsistent and underused because teams lacked clear ROI, stakeholder engagement was low, and research often felt too time-consuming to influence product decisions.
OBJECTIVES
Use validated customer insights to support B2B deals.
Streamline process and strengthen research practice.
Deliver actionable insights that reduce rework and delays.
Align research to business goals, ROI, and strategy.
Key results
~250 interviews conducted
~375 usability tests
~175 insights shipped
01.
Research that does not slow engineering
Mini-studies in parrallel
Inside the WordPress Editor
Problem
User feedback was inconsistent and underused because teams lacked clear ROI, stakeholder engagement was low, and research often felt too time-consuming to influence product decisions.
OBJECTIVES
Use validated customer insights to support B2B deals.
Streamline process and strengthen research practice.
Deliver actionable insights that reduce rework and delays.
Align research to business goals, ROI, and strategy.
Key results
~250 interviews conducted
~375 usability tests
~175 insights shipped
Solutions
Standing research day
Establishes a routine of collecting and reflecting on feedback, signaling a commitment to ongoing improvement.
Less disruptive to teams.
Easier to involve cross-functional groups.
Ongoing micro-studies
Quicker feedback loops make it easier to pivot.
Continuous feedback to engineers as they work in parrallel.
Less analysis overload
Just enough research
I adapted the Eisenhower Matrix to calibrate research depth, balancing stakeholder buy-in, project risk, and speed so teams could go deep only when the stakes justified it.
Solutions
Standing research day
Establishes a routine of collecting and reflecting on feedback, signaling a commitment to ongoing improvement.
Less disruptive to teams.
Easier to involve cross-functional groups.
Ongoing micro-studies
Quicker feedback loops make it easier to pivot.
Continuous feedback to engineers as they work in parrallel.
Less analysis overload
Just enough research
The Eisenhower Matrix, a time-management tool for prioritizing tasks by urgency and importance, inspired my decision-making framework for determining how much or how little user research to conduct on any given project. Adapting it to balance stakeholder buy-in helps clarify when to prioritize in-depth study and be pragmatic, ensuring we support development without unnecessary delays—unless a significant risk is identified.
Impact Numbers
~250
User Interviews
~375
Usability Tests
~175
Insights
The solution
Standing research day
Establishes a routine of collecting and reflecting on feedback, signaling a commitment to ongoing improvement.
Less disruptive to teams.
Easier to involve cross-functional groups.
Ongoing micro-studies
Quicker feedback loops make it easier to pivot.
Continuous feedback to engineers as they work in parrallel.
Less analysis overload
Impact Numbers
~250
User Interviews
~375
Usability Tests
~175
Insights
On the subject
I had the great pleasure speaking at Lesbians Who Tch in September 2024. My topic was agile user research and uncovering actionable insights from users, data, and beyond.
Impact Numbers
~250
User Interviews
~375
Usability Tests
~175
Insights