Work
Work
AI-native? Yes. Hands-on? Double yes. Leadership? Built in.
AI-native. Hands-on. Built to lead.
Design leader and principal-level product designer building AI products, operating models, and complex platforms at scale.
01
Selected Work
My story in case studies
Kustomer.com
AI-First Design Operating Model
MY ROLE
OPERATING MODEL • TEAM SYSTEMS
FOCUS
AI • DESIGN LEADERSHIP
Built an AI-native design operating model for faster prototyping, reusable UX skills, evaluation loops, and design-engineering workflows.
↑30x
FASTER RESEARCH
↑40x
DESIGN PRODUCTIVITY
⚡︎ Eval
PR LEVEL REVIEW LOOPS
Kustomer.com
AI-First Design Operating Model
MY ROLE
OPERATING MODEL • TEAM SYSTEMS
FOCUS
AI • DESIGN LEADERSHIP
Built an AI-native design operating model for faster prototyping, reusable UX skills, evaluation loops, and design-engineering workflows.
↑30x
FASTER RESEARCH
↑40x
DESIGN PRODUCTIVITY
⚡︎ Eval
PR LEVEL REVIEW LOOPS
Kustomer.com
AI Agents for Customer Ops
MY ROLE
PRODUCT IDEATION • FLOW CREATION
FOCUS
AI • THOUGHT LEADERSHIP
Designed AI agent setup, guardrails, procedures, monitoring, and review workflows for customer operations teams.
↑ 13%
Custom Tools Created
↓40%
Fewer Open-Ended Decisions
6
Critical Paths Refined
Kustomer.com
AI Agents for Customer Ops
MY ROLE
PRODUCT IDEATION • FLOW CREATION
FOCUS
AI • THOUGHT LEADERSHIP
Designed AI agent setup, guardrails, procedures, monitoring, and review workflows for customer operations teams.
↑ 13%
Custom Tools Created
↓40%
Fewer Open-Ended Decisions
6
Critical Paths Refined
WordPress | Automattic
Six Years of Product Design at WordPress & Jetpack
MY ROLE
PRODUCT DESIGN • DESIGN LEADERSHIP
FOCUS
PLATFORM • AI
Led hands-on product design for WordPress and Jetpack experiences across AI tools, publishing flows, onboarding, and product systems.
↑58%
Team Output
270M
Backups
~10M
ARR
WordPress | Automattic
Six Years of Product Design at WordPress & Jetpack
MY ROLE
PRODUCT DESIGN • DESIGN LEADERSHIP
FOCUS
PLATFORM • AI
Led hands-on product design for WordPress and Jetpack experiences across AI tools, publishing flows, onboarding, and product systems.
↑58%
Team Output
270M
Backups
~10M
ARR
CoPilotIQ
AI Remote Patient Monitoring
MY ROLE
0→1 DESIGN • WORKFLOW UX
FOCUS
AI • HEALTHCARE
0 to 1 Clinical workflow automation for remote patient monitoring teams, balancing time savings, trust, and human-centered decision support.
↑12x
AI Adoption Rate
↓15min
Time to Triage
↑Trust
Signals
CoPilotIQ
AI Remote Patient Monitoring
MY ROLE
0→1 DESIGN • WORKFLOW UX
FOCUS
AI • HEALTHCARE
0 to 1 Clinical workflow automation for remote patient monitoring teams, balancing time savings, trust, and human-centered decision support.
↑12x
AI Adoption Rate
↓15min
Time to Triage
↑Trust
Signals
Kustomer.com
What did the AI actually build?
MY ROLE
EVALUATION • PRODUCT STRATEGY
FOCUS
AI • ALIGNMENT
I created a comprehension audit for coauthoring POCs and prototypes more efficiently, so cognitive debt doesn't pile up quietly, and "done" doesn't reach leadership before it's true.
12
IA Metrics Tracked
9
UX ROUTES Drift Analysis
8
UX Dimensions Scored
Kustomer.com
What did the AI actually build?
MY ROLE
EVALUATION • PRODUCT STRATEGY
FOCUS
AI • ALIGNMENT
I created a comprehension audit for coauthoring POCs and prototypes more efficiently, so cognitive debt doesn't pile up quietly, and "done" doesn't reach leadership before it's true.
12
IA Metrics Tracked
9
UX ROUTES Drift Analysis
8
UX Dimensions Scored
WordPress
Jetpack Backups
MY ROLE
PRODUCT DESIGN • INFORMATION ARCHITECTURE
FOCUS
SAAS • GROWTH
Designed SaaS backup and recovery experiences for WordPress, focusing on trust, recovery confidence, and product growth flows.
5M
Active installs
270M
Backups
∅
Attrition post launch
WordPress
Jetpack Backups
MY ROLE
PRODUCT DESIGN • INFORMATION ARCHITECTURE
FOCUS
SAAS • GROWTH
Designed SaaS backup and recovery experiences for WordPress, focusing on trust, recovery confidence, and product growth flows.
5M
Active installs
270M
Backups
∅
Attrition post launch
WordPress
Lean Research Program
MY ROLE
RESEARCH OPS • PROGRAM DESIGN
FOCUS
RESEARCH • PROCESS
Built research practices customized to the organization and designed to run in parallel with development, replacing assumptions with evidence, sharpening prioritization, and reducing uncertainty without slowing delivery.
~250
User Interviews
~375
Usability Tests
~175
Insights Shipped
WordPress
Lean Research Program
MY ROLE
RESEARCH OPS • PROGRAM DESIGN
FOCUS
RESEARCH • PROCESS
Built research practices customized to the organization and designed to run in parallel with development, replacing assumptions with evidence, sharpening prioritization, and reducing uncertainty without slowing delivery.
~250
User Interviews
~375
Usability Tests
~175
Insights Shipped
02
Depth & Craft
Leadership, Strategy, Visuals
Various
Organizational Leadership
MY ROLE
Design Org Leadership•Team Operating Models
FOCUS
Product Strategy•Thought Leadership
Building and scaling design organizations :operating models, strategy, and the leadership philosophy that turns headcount into measurable impact.
Various
Organizational Leadership
MY ROLE
Design Org Leadership•Team Operating Models
FOCUS
Product Strategy•Thought Leadership
Building and scaling design organizations :operating models, strategy, and the leadership philosophy that turns headcount into measurable impact.
Various
Organizational Leadership
MY ROLE
Design Leadership• Operating Models
FOCUS
Product Strategy•Thought Leadership
Scaled design teams through clearer operating models, strategy, and leadership practices.
Various
Visual Design
MY ROLE
Brand • Interface • Assorted Delights
FOCUS
Visual Storytelling
Brand systems, interface craft, and visual storytelling across the full product experience.
Various
Visual Design
MY ROLE
Brand • Interface Design • Assorted Delights
FOCUS
Visual Storytelling
Brand systems, interface craft, and visual storytelling that give products a distinct, coherent identity across every touchpoint. from first impression to daily use.
Various
Customer Research
MY ROLE
Research Operations•Product Discovery
FOCUS
Evidence-Based Design
Lean, evidence-based research programs that connect discovery to decisions — from pricing to conversion — without slowing teams down.
Various
Customer Research
MY ROLE
Research Operations• Discovery
FOCUS
Evidence Based Design
Research systems that turn customer evidence into clearer product decisions.
03
Concepts
EXPLORATIONS & PROTOTYPES