Work
Work
AI-native? Yes. Hands-on? Double yes. Leadership? Built in.
AI-native. Hands-on. Built to lead.
Design leader and principal-level product designer building AI products, operating models, and complex platforms at scale.
01
Selected Work
My story in case studies
Kustomer.com
AI-First Design Operating Model
MY ROLE
OPERATING MODEL • TEAM SYSTEMS
FOCUS
AI • DESIGN LEADERSHIP
Built an AI-native design operating model for faster prototyping, reusable UX skills, evaluation loops, and design-engineering workflows.
↑30x
FASTER RESEARCH
↑40x
DESIGN PRODUCTIVITY
⚡︎ Eval
PR LEVEL REVIEW LOOPS
Kustomer.com
AI-First Design Operating Model
MY ROLE
OPERATING MODEL • TEAM SYSTEMS
FOCUS
AI • DESIGN LEADERSHIP
Built an AI-native design operating model for faster prototyping, reusable UX skills, evaluation loops, and design-engineering workflows.
↑30x
FASTER RESEARCH
↑40x
DESIGN PRODUCTIVITY
⚡︎ Eval
PR LEVEL REVIEW LOOPS
Kustomer.com
AI Agents for Customer Ops
MY ROLE
PRODUCT IDEATION • FLOW CREATION
FOCUS
AI • THOUGHT LEADERSHIP
Designed AI agent setup, guardrails, procedures, monitoring, and review workflows for customer operations teams.
↓20%
Fewer steps
↓60%
Fewer Open Fields
6
Critical Paths Refined
Kustomer.com
AI Agents for Customer Ops
MY ROLE
PRODUCT IDEATION • FLOW CREATION
FOCUS
AI • THOUGHT LEADERSHIP
Designed AI agent setup, guardrails, procedures, monitoring, and review workflows for customer operations teams.
↓20%
Fewer steps
↓60%
Fewer Open Fields
6
Critical Paths Refined
WordPress | Automattic
Six Years of Product Design at WordPress & Jetpack
MY ROLE
PRODUCT DESIGN • DESIGN LEADERSHIP
FOCUS
PLATFORM • AI
Led hands-on product design for WordPress and Jetpack experiences across AI tools, publishing flows, onboarding, and product systems.
↑58%
Team Output
270M
Backups
~10M
ARR
WordPress | Automattic
Six Years of Product Design at WordPress & Jetpack
MY ROLE
PRODUCT DESIGN • DESIGN LEADERSHIP
FOCUS
PLATFORM • AI
Led hands-on product design for WordPress and Jetpack experiences across AI tools, publishing flows, onboarding, and product systems.
↑58%
Team Output
270M
Backups
~10M
ARR
CoPilotIQ
AI Remote Patient Monitoring
MY ROLE
0→1 DESIGN • WORKFLOW UX
FOCUS
AI • HEALTHCARE
0 to 1 Clinical workflow automation for remote patient monitoring teams, balancing time savings, trust, and human-centered decision support.
↑12x
AI Adoption Rate
↓15min
Time to Triage
↑Trust
Signals
CoPilotIQ
AI Remote Patient Monitoring
MY ROLE
0→1 DESIGN • WORKFLOW UX
FOCUS
AI • HEALTHCARE
0 to 1 Clinical workflow automation for remote patient monitoring teams, balancing time savings, trust, and human-centered decision support.
↑12x
AI Adoption Rate
↓15min
Time to Triage
↑Trust
Signals
Kustomer.com
What did the AI actually build?
MY ROLE
EVALUATION • PRODUCT STRATEGY
FOCUS
AI • ALIGNMENT
I created a comprehension audit for coauthoring POCs and prototypes more efficiently, so cognitive debt doesn't pile up quietly, and "done" doesn't reach leadership before it's true.
12
IA Metrics Tracked
9
UX ROUTES Drift Analysis
8
UX Dimensions Scored
Kustomer.com
What did the AI actually build?
MY ROLE
EVALUATION • PRODUCT STRATEGY
FOCUS
AI • ALIGNMENT
I created a comprehension audit for coauthoring POCs and prototypes more efficiently, so cognitive debt doesn't pile up quietly, and "done" doesn't reach leadership before it's true.
12
IA Metrics Tracked
9
UX ROUTES Drift Analysis
8
UX Dimensions Scored
WordPress
Jetpack Backups
MY ROLE
PRODUCT DESIGN • INFORMATION ARCHITECTURE
FOCUS
SAAS • GROWTH
Designed SaaS backup and recovery experiences for WordPress, focusing on trust, recovery confidence, and product growth flows.
5M
Active installs
270M
Backups
∅
Attrition post launch
WordPress
Jetpack Backups
MY ROLE
PRODUCT DESIGN • INFORMATION ARCHITECTURE
FOCUS
SAAS • GROWTH
Designed SaaS backup and recovery experiences for WordPress, focusing on trust, recovery confidence, and product growth flows.
5M
Active installs
270M
Backups
∅
Attrition post launch
WordPress
Lean Research Program
MY ROLE
RESEARCH OPS • PROGRAM DESIGN
FOCUS
RESEARCH • PROCESS
Built research practices customized to the organization and designed to run in parallel with development, replacing assumptions with evidence, sharpening prioritization, and reducing uncertainty without slowing delivery.
~250
User Interviews
~375
Usability Tests
~175
Insights Shipped
WordPress
Lean Research Program
MY ROLE
RESEARCH OPS • PROGRAM DESIGN
FOCUS
RESEARCH • PROCESS
Built research practices customized to the organization and designed to run in parallel with development, replacing assumptions with evidence, sharpening prioritization, and reducing uncertainty without slowing delivery.
~250
User Interviews
~375
Usability Tests
~175
Insights Shipped
02
Depth & Craft
Leadership, Strategy, Visuals
Various
Visual Design
MY ROLE
Brand • Interface Design • Assorted Delights
FOCUS
Visual Storytelling
Brand systems, interface craft, and visual storytelling that give products a distinct, coherent identity across every touchpoint. from first impression to daily use.
Various
Customer Research
MY ROLE
Research Operations•Product Discovery
FOCUS
Evidence-Based Design
Lean, evidence-based research programs that connect discovery to decisions — from pricing to conversion — without slowing teams down.
03
Concepts
EXPLORATIONS & PROTOTYPES