Culture
Vision
Systems
Culture
Vision
Systmes
Culture
Vision
Systems
20+ years leading product design and UX strategy.
AI product leader building agentic, human-in-the-loop SaaS experiences.
Modernizes design workflows through AI-assisted research, prototyping, prompt systems, and evaluation practices.
Executive partner across Product, Engineering, C-suite, and GTM.
Scales design teams, research practices, and systems that drive trust.
20+ years leading product design and UX strategy.
AI product leader building agentic, human-in-the-loop SaaS experiences.
Modernizes design workflows through AI-assisted research, prototyping, prompt systems, and evaluation practices.
Executive partner across Product, Engineering, C-suite, and GTM.
Scales design teams, research practices, and systems that drive trust.
RANGE WITH A POINT OF VIEW
I help design orgs become AI-native without losing what makes products sing. I move teams beyond specs, handoffs, and the Figma-to-Linear conveyor belt, teaching them to shape model behavior with prompts, evals, rules, and rituals while keeping taste, trust, and judgment human.
My creative practice keeps me sharp: listen closely, edit ruthlessly, create structure without killing the spark.
Leading AI-First
Design Orgs
In AI-first product design, static mocks are no longer the source of truth. The real work is prototyping with models, shaping system behavior, evaluating outputs, and building repeatable standards for quality, trust, and iteration.
PRODUCT VISION AT SCALE
2019–2024: Led global design and research across Jetpack’s SaaS product suite, serving 27M+ users. Shaped product vision, launched 14 products including 4 AI-powered products, and drove an 8% CVR lift and 15% engagement increase.
CULTURE THAT SHIPS
I build design cultures rooted in trust, autonomy, and high standards. Teams do their best work when expectations are clear, critique is useful, and people feel safe enough to take creative risks.
RESEARCH THAT
MOVES TEAMS
I build research systems that help teams stay close to users, sharpen priorities, and make better product decisions without adding heavy process.
From signal to strategy
Research, product analytics, and behavioral data are the cornerstone of better product decisions, but it has to agile and actionable.
THE TASTE LAYER
I bring creative direction across product, brand, marketing, AI imagery, and print. My work connects clarity with feeling, because beautiful software is easier to trust, remember, and use.
Breadth & depth
I'm a seasoned hand-on design leader who transforms user insights into business impact.
I've scaled teams, launched complex products, and aligned design with strategy to drive measurable outcomes. My leadership fosters collaboration, empowers teams, and positions design as a key driver of success.
Guiding the vision:
Product design
2019–2024: Led global team of designers and researchers servicing 27M+ users. . Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
Always evolving:
AI Applicaition design
AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
Always evolving:
AI Applicaition design
AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
People first:
Autonomy, Empowerment, Inspiration
Design culture is key to the success of any team. I foster a collaborative, supportive team culture where we inspire and lift each other up.
Improving Processes:
Lean research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
~3min intro
Who I am as a leader, a creative and a person.
Guiding the vision:
Product Design
2019–2024: Led global team of designers and researchers servicing 27M+ users. . Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
Always Evolving:
AI application design
Professional development. AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
Always Evolving:
AI application design
Professional development. AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
Improving Processes:
Lean Research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
Amplifying Excellence through
Breadth & depth
I'm a seasoned hand-on design leader who transforms user insights into business impact. I've scaled teams, launched complex products, and aligned design with strategy to drive measurable outcomes. My leadership fosters collaboration, empowers teams, and positions design as a key driver of success.
Guiding the vision:
Product design
2019–2024: Led global team of designers and researchers servicing 27M+ users. Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
Always Evolving:
AI application design
Professional development. AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
People first:
Empowering Innovation
Design culture is key to the success of any team. I foster a collaborative, supportive team culture where we inspire and lift each other up.
Improving processes:
Lean research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
~3min intro
Who I am as a leader, a creative and a person.
Kind words from excellent humans
Company culture is everything. I'm proud of the strong relationships I've built with my colleagues. I help build supportive, innovative, and action-oriented teams that uplift one another and collaborate to create exceptional work.
Company culture is everything. I'm proud of the relationships I've built with colleagues. I'm looking for a team of supportive, innovative, and action-oriented people who lift each other and create great work together!
I had the pleasure of working alongside Yvonne during her time as a Design Director at Automattic, where she made a big impact on the Jetpack design team and our company culture overall. Yvonne created a supportive and inspiring environment, making everyone feel valued and motivated to do their best work, and it showed!She was a fantastic mentor to me, always leading by example and pushing for creativity. Yvonne is an empathetic leader and genuine creative spirit!
Andrei Slobstov Brand Design | automattic
Yvonne encompasses the most attractive qualities you'd want in a leader. She hires quality people and trusts them to do good work. Her style of management fosters engaged developers and designers that feel free to be creative while offering valuable input. She is a fantastic listener and outwardly demonstrates respect for all points of view and is always looking out for the best interest of the user. Yvonne brings energy to any team and has demonstrated that her work has the power to re-inspire a company during a pivot. She is an invaluable asset.
Caiti Vincel Lead Product Manager | Sprout Social
Yvonne is a triple threat designer in that she understand design architecture, visual design and product design. It was a pleasure working with and learning from her during our time together in Jetpack. Yvonne not only led our design team, but was also an integral member of our executive leadership group at Jetpack. Her experience and insights into understanding customers helped us to revolutionize the Jetpack experience. She was also a driving force in aligning our design, development and customer service teams and building a collaborative environment that fostered better customer focused experiences. Yvonne would be a fantastic addition to any team looking for a person who both leads and contributes at a high level.
James Grierson CEO | Jetpack
Yvonne is one of the best leaders I have worked with. She recognized my skills and interests and helped me define my career goals. Under her leadership, I always felt included and supported. She created an amazing environment where everyone stayed motivated and committed to doing their best work while having a great time. Any company looking for someone to manage, lead, and inspire talented people would be lucky to have her. I also learned a lot about user research from her, knowledge that has helped me grow as a designer focused on validating hypotheses and delivering value to the business.
EDER RENGIFO Senior ai designer | automattic
I’ve had the pleasure of working with Yvonne for the past 2.5 years, and it’s clear that her leadership goes far beyond technical expertise. What sets Yvonne apart is her ability to cultivate an environment where creativity thrives while maintaining a sharp focus on results. She has a rare combination of vision, empathy, and the drive to push teams toward success—always balancing strategic thinking with a deep understanding of individual team members’ strengths. Yvonne leads by example, bringing out the best in everyone she works with. Whether it’s problem-solving through complex challenges or offering valuable guidance in high-pressure situations, her presence is both motivating and reassuring. I’ve learned a great deal from Yvonne, not only about design and leadership but also about how to build a collaborative and positive team culture.
Ilona Jaudžemytė Senior UX Designer | Jetpack
Yvonne Doll is a one-in-a-million, multi-talented designer, artist, musician, and, above all, design leader. It was my pleasure and privilege to watch Yvonne mentor, encourage, inspire, and support the Jetpack design team. Beyond being a model colleague, she’s also tremendous fun, supremely cool, and somehow, despite being fun and cool, a grownup and mensch. I would hire her myself if I were in a position to do so, and consider myself fortunate indeed if she accepted the offer. Meet her. Hang out with her. Interview her. You’ll be glad you did.
Jeffery Zeldman Executive Creative Director | Automattic
Yvonne has a gift for unifying teams and keeping everyone focused on delivering the best possible experience for the user. She brought her deep expertise in user research and implemented practical, effective research processes that have seeped through the entire company. Yvonne is highly impact-driven and doesn’t waste time on unnecessary fluff. She’s as pragmatic as they come, always focused on what will move the needle and deliver results, fast. But what really sets her apart is her integrity and the genuine care she has for her team.
FILIPE Varela Design director | Jetpack
I was very lucky to be able to work for Yvonne. She's a fantastic UX design leader and product thinker. She has a data-driven approach to UX that fuels excellent product design. 10/10 would work with her again.
Nick Kovacevich Head of UX Design & Research | AWS Marketplace
I had the pleasure of working alongside Yvonne during her time as a Design Director at Automattic, where she made a big impact on the Jetpack design team and our company culture overall. Yvonne created a supportive and inspiring environment, making everyone feel valued and motivated to do their best work, and it showed!She was a fantastic mentor to me, always leading by example and pushing for creativity. Yvonne is an empathetic leader and genuine creative spirit!
Andrei Slobstov Brand Design | automattic
I had the pleasure of working under Yvonne for a few years. The way she leads the design team with extreme efficiency, knowledge, and empathy is truly remarkable. She is what you'd call a player/coach, helping the team through complex design problems and jumping in to assist whenever needed. She will tirelessly fight for your team and deliver results. I am grateful to have worked with Yvonne and wish to be like her for a day. :) Take advantage of the opportunity to work with Yvonne; you won't regret it.
Ballio Chan Creative Director | Automattic
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
Jeff Golenski Principle Designer/ Product Mgr. | Automattic
Thought Currents
Demos Are Theater Demos are seductive because they make everything look easy. But let’s be honest: a demo is a theater. It’s staged, rehearsed, and performed by someone who already knows exactly where to click. They show the happy path only, with no hesitation, missteps, or errors. The presenter already understands the interface, so no one gets stuck, confused, or lost. As a result, you don’t see the real usability issues, where people pause, misclick, or give up. Demos persuade, but they don’t prove. They make the design look inevitable when, in reality, it’s fragile.
You've heard it, I've heard it, heck, we've probably all said it (and really meant it.) "Let's ship and learn". Every org claims to want to "ship and learn." The problem is: shipping is easy to measure (did it go live?) While learning is not. Teams celebrate velocity while skipping the critical feedback loop that tells you if what you shipped worked, and what to do next. That's where design can step in, not just as interface-makers, but as feedback architects who guarantee the "learn" part actually happens.
AI isn’t here to replace designers, it’s here to clear the clutter.
Generalists vs. Specialists: Scaling a design organization's impact.
Thought Currents
Applying the Myers-Briggs approach to team dynamics and planning my career
The click to the grid, and breaking them both.