YVONNE DOLL
OPEN TO ROLES
Visual Design & Creative Direction
COMPANY
Commercial · Product · Independent
ROLE
Brand, Marketing, Product Marketing Design
YEAR
2019-2024
THE 60-SECOND VERSION
CHALLENGE
Product, brand, and storytelling needed visual systems that feel connective, powerful, and personal, not template-generic SaaS.
APPROACH
Full-stack creative direction across Jetpack marketing, Kustomer campaigns, MOSH identity, and ongoing AI imagery / oil painting practice.
OUTCOME
A body of work connecting shipped product UI, bold brand storytelling, and expressive independent craft.
VISUAL DIRECTION THAT FEELS PERSONAL AT SCALE.
Visual Craft
01
Jetpack marketing
Bold emotional storytelling paired with live product signals.
02
Kustomer campaigns
Pushed brand yellow over default SaaS blue gradients.
03
MOSH identity
Native-app visual language around live-music connection.
04
Independent craft
AI imagery, poetry series, and 30 years of oil painting practice.
hello@ydoll.com
Three practices feed each other: shipped product UI, AI-generated and found imagery that keep my visual instincts sharp, and an ongoing abstract oil-painting practice that sparks color, gesture, and composition.
With a background in creative direction across diverse organizations, I bring expertise as a full-stack design lead. I excel in product design, marketing, and branding, and I create impactful visual solutions beyond digital products, from branding to promotional materials.
01
Built
PRODUCT VISUALS
Jetpack (WordPress) Marketing concepts
AD CONCEPT· ART DIRECTION
Marketing site, 2019
Kustomer
AD CONCEPT· ART DIRECTION
Marketing assets, 2026
MOSH: AI Music Companion
NATIVE APP DESIGN· PRODUCT UI
Personal project, 2025
01
Built
PRODUCT VISUALS
Jetpack (WordPress) Marketing concepts
AD CONCEPT· ART DIRECTION
Marketing site, 2019
Kustomer
AD CONCEPT· ART DIRECTION
Marketing assets, 2026
MOSH: AI Music Companion
NATIVE APP DESIGN· PRODUCT UI
Personal project, 2025
Jetpack (WordPress) Marketing
From NASA to mom-and-pop shops, Jetpack powers creators of every size. I designed this concept around real customer businesses, pairing their work with live product signals like spam blocked, uptime, and backups to make powerful software feel more human, tangible, and memorable.
Spider in my left hand: Poetry blog/AI Images
Kustomer: One sheets and marketing assets
AI/Saas marketing has enough blue gradients. I pushed Kustomer to embrace their brand yellow and built bold campaigns that actually look like us.
Spider in my left hand: Poetry blog/AI Images
MOSH: Native app
I’ve spent years on the road in an indie rock band, and what I kept seeing was this: people aren’t starving for more options, they’re starving for connection. I started designing an app called "Mosh", a self-directed app concept: AI reads your calendar, mood, and listening habits to surface the one live show worth going to. Built to practice product thinking end-to-end — concept, UI, and launch-style marketing.
02
Brand
Logos, Type, Color Systems
Gratititude Therapeutics
Gratitude Therapeutics is a pharmaceutical company that embodies a human-first approach.
I crafted a logo combining technical precision and a warm, naturalistic vibe.
Ceres Biosolutions
A precise, restrained identity built for the intersection of surgical credibility, biological science, and elevated aesthetic medicine.
03
Passion Projects
Personal explorations
Weird on purpose
Half tone · Found objects · THOUGHT CURRENTS WRITING series · UX Thought Leadership →
A spider in my left hand
poetry blog · image series · Visit the POETRY blog →
Oil on canvas
30 years ·SAIC ALUm · maximum joy · See my work →
Oil on canvas
poetry blog · image series
