MOAAF
a curated collection of
ON VIEW NOW
8 OBJECTS
1 LESSON, REPEATED
0 SURVIVORS
the permanent collection
Eight cautionary objects from the era when product strategy briefly became a scavenger hunt for places to put generative AI. Each is preserved behind glass, at a safe distance from your workflow.

Vitrine 001. Mixed media: retention KPIs, apology templates, one very small ✕.
MoAAIF.001 · 2026 ·
DECOMMISSIONED
001
Conversational retention system
Unsubscribe Concierge 14
CAUSE OF DEATH
Median time to unsubscribe exceeded the time required to locate the sender’s corporate headquarters and deliver the request by hand.
LESSON FOR PRODUCT TEAMS
Do not add intelligence to a task whose highest expression is one click.
14
TURNS
∞
APOLOGIES
0
TIME SAVED
MoAAIF.002 · 2026 ·
WITHDRAWN
002
Contextual explanation assistant
Tooltip Copilot
CAUSE OF DEATH
During research, 83% of participants read the tooltip while waiting for the summary of the tooltip to load.
LESSON FOR PRODUCT TEAMS
AI is not a value proposition. Sometimes the smallest interface is the complete interface.
612
TOKENS
4.2
SEC LATENCY
−7
WORDS

Vitrine 003. Polymer, guided breathing, unresolved latency. Still spinning at time of print.
MoAAIF.003 · 2025 ·
UNPLUGGED
003
Affective progress indicator
Empathy Wheel
CAUSE OF DEATH
Customers were not angry because their feelings went unseen. They were angry because the report took 38 seconds to render.
LESSON FOR PRODUCT TEAMS
Empathy is not a decorative layer. Fix the thing causing the feeling.
7
EMOTIONS
38
SEC LOAD
100%
PERCEIVED
MoAAIF.004 · 2026 ·
STILL MEETING
004
Autonomous recovery agent
Retrospective Scheduler
CAUSE OF DEATH
The agent booked 11 retrospectives in its first week, creating more follow-up work than the original failures combined.
LESSON FOR PRODUCT TEAMS
Autonomy means recovering from failure, not professionally narrating it.
11
MEETINGS
0
RETRIES
47
ATTENDEES

Vitrine 005. Monumental in scale, singular in output. All queries exit through the same door.
MoAAIF.005 · 2024 ·
REDIRECTED
005
Enterprise knowledge assistant
Help Center Oracle
CAUSE OF DEATH
A support analytics review discovered that the bot had successfully automated the act of not helping.
LESSON FOR PRODUCT TEAMS
Retrieval is not resolution. Measure whether the customer got an answer, not whether the system produced one.
96%
CONFIDENCE
/help
DESTINATION
0
ANSWERS
MoAAIF.006 · 2025 ·
POWERED DOWN
006
Industrial reply generator
Acknowledgment Engine
CAUSE OF DEATH
Finance calculated that each “Sounds good!” cost more to generate than the meeting it was agreeing to.
LESSON FOR PRODUCT TEAMS
Match the horsepower to the job. A thumbs-up does not need a cooling system.
2
WORDS
1.4
KWH PER REPLY
2
FANS

Vitrine 007. The eye sees all twelve desks. It has never seen a blocker.
MoAAIF.007 · 2026 ·
STILL WATCHING
007
Ambient status reporting system
Standup Panopticon
CAUSE OF DEATH
The project was reported on track until launch day, at which point it was discovered there was no project.
LESSON FOR PRODUCT TEAMS
Visibility is not accountability. A status update is a promise, not a decoration.
365
STANDUPS POSTED
0
BLOCKERS DETECTED
1
PROJECT, ALLEGEDLY
MoAAIF.008 · 2026 ·
ESCALATED
008.
Biometric consent verification layer
password reset therapist
CAUSE OF DEATH
A grieving user was denied a reset for ‘unresolved attachment to Summer2019!’ and escalated to the board.
LESSON FOR PRODUCT TEAMS
Security friction should verify identity, not process it.
45
MIN AVG SESSION
1
BREAKTHROUGH
0
RESETS ISSUED
VISITOR INFORMATION
ADMISSION
GUIDED TOURS
COAT CHECK
GIFT SHOP
ACCESSIBILITY
LOST & FOUND
ACQUISITIONS ARE OPEN
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