Visual things

With a background in Creative Direction across diverse organizations, I bring expertise as a full-stack design lead, excelling in product design, marketing, and branding. I create impactful visual solutions beyond digital products—from branding to
promotional materials.

Visual things

Visual things

With a background in fine art, music, and creative direction, I bring expressiveness across the full design stack: product, brand, marketing, AI imagery, and real-world objects.I create visual systems that make complex ideas feel clear, memorable, and human.

With a background in creative direction across diverse organizations, I bring expertise as a full-stack design lead. I excel in product design, marketing, and branding, and I create impactful visual solutions beyond digital products, from branding to promotional materials.

Emotion is Information

Storytelling: Head of Design Yvonne Doll

From NASA to mom-and-pop garden shops to cutting-edge photographers, Jetpack (WordPress) powers them all. At its core, it’s about empowering creators.

Software does not have to feel sterile to be usable. Emotion helps people understand, trust, and remember an experience.

BOLD Emotional storytelling

From NASA to mom-and-pop garden shops to cutting-edge photographers, Jetpack powers them all. At its core, it’s about empowering creators.

My design approach focuses on crafting experiences that feel connective, powerful, and personal.

Spider in my left hand: Poetry blog/AI Images

The Ghost in the Prompt

My poetry site, A Spider in My Left Hand, pairs abstract writing with AI-generated image systems. I use Midjourney to create themed visual clusters that shift as the tone of the writing changes, turning the blog into a living editorial world.

Passion projects

I’ve spent years on the road in an indie rock band, and what I kept seeing was this: people aren’t starving for more options, they’re starving for connection. I started designing an app called "Mosh" (for fun), that finds the shows that matter, when they matter, that hit different, so you don’t miss the ones that could change your week, or your life.

core identities

Gratitude Therapeutics is a pharmaceutical company that embodies a human-first approach.

I crafted a logo combining technical precision and a warm, naturalistic vibe.

Brand Signals

Style guide for logo: Senior Design Director Yvonne Doll

Gratitude Therapeutics is a pharmaceutical company that embodies a human-first approach.

I crafted a logo combining technical precision and a warm, naturalistic vibe.

Make it Stick

Marketing design works when it gives people something to feel and remember. I build campaigns, launch visuals, and product stories that create recognition quickly.

Things to do and be

1

User obsessed.

Know your audience.

2

Scrappy but strategic.

Go fast well.

3

Stay curious.

Always be learning.

4

Connect.

Humans matter.

Saas Product Marketing design: Senior Design Director Yvonne Doll
Saas Product Marketing design: Senior Design Director Yvonne Doll
Saas B2B Product Marketing design
Saas B2C Product Marketing design
tactile creations

Weird on Purpose

My experimental work keeps my visual instincts sharp. Music, AI imagery, collage, and illustration give me room to explore tone, texture, and emotion outside the constraints of product UI.

My fine arts background becomes evident when I'm working on personal branding assets. I enjoy combining AI art, traditional collage, Bauhaus shapes, and Pop art.

Off-screen Objects

I specialize in visual design that leaves the screen: posters, merch, packaging, zines, and objects people can hold, wear, collect, and remember.

Swag design trucker hat
3D cube design
Oil & Interface

I am an abstract oil painter, and that practice shapes how I work: layering, editing, composing tension, and finding structure
inside ambiguity.

I am an abstract oil painter, and that practice shapes how I work: layering, editing, composing tension, and finding structure inside ambiguity. Visit yvonnedoll.com